Creating places, not just property.
For too long, the UK commercial property sector has been defined by a closed culture of cookie-cutter strategies and underperforming or poorly managed assets. Asper was founded to challenge this.
We don't simply renovate buildings, we breathe life back into them. Our approach is experiential and authentic, bridging the gap between institutional-grade returns and soul-filled design. We create environments where businesses can genuinely flourish; whether that’s a creative studio, a growing SME, an independent operator or an established commercial occupier.
We are committed to transparency, no-nonsense results and the belief that a great development should feel like it was built into the brickwork not manufactured by a marketing agency.
- Charlie London, Founder
The Asper Vision:
Regenerating spaces into creative, lifestyle destinations.
Asper was founded with a simple but ambitious goal: to transform the way commercial property is developed across the UK. Where traditional developers rely on generic strategies and overused concepts, we breathe life into underutilised spaces by curating the right tenants, designing for community and building environments that evolve organically over time.
Our focus is the Midlands, a region rich with unloved commercial assets in locations with strong underlying fundamentals. We see opportunity where others see obstacles, and we act with precision and purpose.
Our Approach
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We identify underperforming and overlooked commercial assets with genuine regeneration potential. Our team combines deep market knowledge with a hands-on approach to sourcing, often accessing opportunities off-market before they reach wider circulation.
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Each property is transformed through thoughtful, lifestyle-led design. We create spaces that feel considered and authentic; environments with character, not just square footage.
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We don't simply fill units, we build ecosystems. Every tenant is selected for their alignment with the wider community: complementary businesses that encourage collaboration, footfall and mutual growth.
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Once let, we remain closely involved, monitoring performance, optimising income and maintaining the quality of every asset under our management.
Our Team
Charlie London
Founder and Managing Director
Charlie leads Asper Property Group, specialising in the acquisition and repositioning of underperforming commercial and mixed-use assets across the UK. He focuses on creating lifestyle-led environments; transforming traditional schemes into high-performing destinations that integrate workspace, wellness and hospitality.
Taking a hands-on approach, Charlie works across the full lifecycle of each asset, shaping tenant mix, design and operational strategy to unlock value often overlooked by others.
Previously, he founded and scaled a residential platform to over 500 homes and £7m+ turnover, alongside senior roles in commercial investment, agency and asset management.
Jon Westwood
Asset Management Director
Jon brings over 50 years of experience across the UK property sector. With a career spanning commercial and residential development, he has led acquisitions, investment sales, lettings and project delivery at scale. His end-to-end understanding of the asset lifecycle enables him to identify opportunities, manage risk and consistently deliver strong outcomes.
Catherine Badham
EA to Charlie London
Catherine brings over 20 years of operational business support experience, working closely with CEOs, Directors, and business owners across various fast-paced, entrepreneurial environments. With her commercial awareness and solution focussed methodology, she plays a crucial role in supporting Charlie and ensuring the smooth and efficient running of the business.
Nina Cocker
Property Manager
Nina has a wealth of experience in managing diverse commercial property portfolios across the Midlands, Warwickshire and Worcestershire. With a proactive and results driven approach, she delivers the highest standards of property management, financial oversight, and client service. Nina ensures assets are maintained, compliant, and operating efficiently; thus maximising asset performance and value.
Sam Cole
Managing Director, Arto Property Maintenance
Sam brings over eight years of hands-on experience across all aspects of property maintenance. He leads Arto with a straightforward, reliable approach, delivering high-quality work across repairs, refurbishment and ongoing asset care. Operating nationwide, Sam ensures projects are completed efficiently, to a high standard and with minimal disruption.
Reece Parkinson
Managing Director, Swift Property
Reece leads Swift Property, a modern, service-led agency focused on raising standards across the Midlands property market. With over nine years’ experience and a background as a qualified IFA, he combines deep local knowledge with a strong track record of outperforming the market. He has consistently set new benchmarks across Birmingham City Centre, building a reputation for results driven delivery and high-quality client service.
Our Group
Asper operates as part of a vertically integrated property group, bringing together acquisition, development, asset management and operational delivery under one structure. This allows for faster decision-making, greater quality control and consistent execution across every stage of the asset lifecycle.
Group companies include Swift Property & Estates (residential lettings and management), Arto Property Maintenance (refurbishment and reactive maintenance), Argyl (short-stay hospitality) and Apeiron (supported living).
Arto Property Maintenance
Arto delivers responsive, high-quality maintenance and refurbishment services across all assets. From ongoing upkeep to full-scale improvement works, Arto ensures properties remain functional, safe and presented to a high standard, supporting both tenant satisfaction and asset value.
Swift Property & Estates
Swift Property & Estates provides day-to-day residential property management, lettings & sales. With a focus on service quality and tenant experience, the team ensures assets are maintained, income is protected and occupiers are supported, creating stable, well-managed environments that underpin long-term performance.
Argyl Group
Argyl provides a full service short-stay hospitality solution working with individual and institutional clients across the UK with offices in Birmingham, Edinburgh & London.
Apeiron
Apeiron provides supported living to a range of local authorities, Scottish & UK governments.